Marketing Secrets – Secret #6: How To Do SEO The Right Way By Using The Dream 100

Love me some Russell Brunson, Check out the latest episode of Marketing Secrets.

Subscribe to our NEW podcast at http://www.MarketingSecrets.com

The dream 100 isn’t just for JV partners… it’s the key to ALL traffic.

On this episode of Marketing Secrets Russell talks about immersing himself in SEO stuff over the weekend and how that has got him thinking about getting creative about getting traffic. Here are some of the cool things he mentions in this episode:

-How you can use Dream 100 strategies with people who write magazine articles to get more traffic.

-How you can find out who is dominating each platform (i.e YouTube, Instagram) and use them to build your Dream 100.

-And find out why Russell is looking at strategies he used 10 years ago to help gain traffic.

So listen below to hear how to do SEO the right way using the Dream 100.

Marketing In Your Car By Russell Brunson

download

I love Russell’s podcast so much I listen to every new episode. Such value and great info.

On this episode Russell talks about a Facebook Live interview that he did with Tony Robbins and how it was the first thing he had ever asked Tony to do in their 10 year relationship.

Here are some of the cool things you will learn in this episode:

How Russell was able to do a Facebook Live with Tony Robbins to promote his new book.

Why Russell has never looked at his relationship with Tony Robbins in terms of what Tony could do for him.

And why the ROI with relationships is the cultivating and building of that relationship.

So listen below to why Russell believes so strongly in building relationships without expecting something in return.

If you love Marketing In Your Car like me click below and get free copy below!

Get The First 257 Episode for Free on a cool MP3 player (just cover shipping and hangling)

ClickFunnels Compared To Everything Else

Someone ask me the other day “why is ClickFunnels better than Infusionsoft, Lead Pages and a lot of the top companies out there.” Well, today I found an easy way to explain it. ( I love charts and infographs).

 

comperison chart

Join my blog and newsletter 

 

Next Week I will be starting a 4 part series on How To Built A Sales Funnel On A Budget. I know you’re going to love it.

 

Marketing In Your Car By Russell Brunson

338 – A Greater Invention Than Compounding Interest

On today’s episode Russell gives a quick recap of his week spent with the Harmon Brothers working on a script for a potentially viral video. He also talks about compounding numbers with business and how focusing on one thing will help you compound your customers.

Here are some of the interesting things you will hear in this episode:

Find out what Russell has learned about compounding his customers by focusing all his efforts on pushing people into Clickfunnels.

Learn what you need to do to follow in Russell’s footsteps.

And find out what 3 big things Russell is trying to do this year to get his business to reach the $100 million mark.

Listen below to find out what invention is actually greater than compounding interest.

Should You Become A ClickFunnels Affiliate? Truth or Fantasy?

cf

There are many Affiliate Programs out there. ClickBank is one of the best total affiliate providers. After sign up (I’ll write about ClickBank soon) with just a few clicks, you will have your affiliate links.  The major problem with ClickBank is, even though their products may be top notch, there is never that true connection with the product. For instance, I recently started promoting a Jump Training program on one of my Volleyball Training membership sites and even though I feel this product is great I just don’t have a passion for promoting it if you know what I mean. I am sure to have experienced this before you may have a product to promote as an affiliate and it is good but when you promote it there just is no passion, and unfortunately, your emails and copy reflect that. It is very rarely a product come along that I say “where have you been all my life!”.  I have used many landing page software in the past but ClickFunnels is head and shoulders above the competition.  It is so easy to use and just makes sense.

I originally saw this post at https://blog.clickfunnels.com/everything-need-know-100-day-affiliate-bootcamp/ and thought about the awesome earning potential.  It seems like it is very rare that when you promote a product that you actually LOVE it.  Usually, I like a product, I would never promote a product I don’t believe in or think is falsely advertised or harmful.  With that said there are few products that I LOVE.  Usually, I love these products because I truly think they can change your life(they have changed mine)

The 100 Day Affiliate Bootcamp is a 100-day strategy where you can follow for just one hour per day which will allow you to retire and have enough residual income coming in from being a ClickFunnels affiliate alone. Russell and his team will take you by the hand, step by step on how to acquire enough ClickFunnels customers as an affiliate to make it your full-time income and even have them handle all your car payments.

The Goal?

It’s simple, to start all you need to do is give away 1 trial a day, every day.

After going through the funnel BootCamp, your ultimate goal is to giveaway 100 ClickFunnel accounts which will lead to $4,000 in recurring revenue every month. After achieving your 100 member goal, not only do you qualify for your weekly commissions, but you also qualify for your dream car!

How Does It Work?

If you’ve ever thought about becoming a ClickFunnels affiliate and want to learn about how to promote ClickFunnels and hit that 100 affiliate account goal, then this is the best time to do it.

The 100 Day Affiliate Bootcamp is $997 RRP worth of content being emailed to you across 100 days, training you on how to become a super affiliate and retire simply by promoting ClickFunnels.

The team at ClickFunnels will be teaching you completely free, every single day for 100 days on how to do things like drive traffic, build landing pages, acquire customers and lots lots more!

What Are Some Of The Strategies You’ll Learn?

  • How To Build A Landing Page
  • How To Setup Facebook Ads
  • How To Setup An Action Sequence
  • How To Write & Email High Converting Emails
  • And lots more…

FAQ

Q: How do I get started?

A: You can head straight over to the Affiliate Bootcamp website and sign up free there. Once you sign up, you’ll submit your email which will go through the plan for the next 100 days and the strategies you’ll learn to grow your affiliate account to 100 people.

Q: I have another question, who can I ask?

A: Start a message with support using the icon on the right-hand side of the screen. This will allow you to ask them any questions that you may have.

What To Do Now?

We’ve already got people sharing small successes as you can see below:

screen-shot-2016-09-27-at-3-20-05-pm

To register just head straight over here, and you’ll be able to enter your details to join the BootCamp!

 

I have only been an affiliate for 18 days. With absolutely NO MONEY spent on ads. I have already made just over $800.  The funny thing is I did this by just talking to people about this awesome product and truthfully answering questions about them.  It is so easy to “Yell From The Mountain Tops” as they say about a product when it kicks ass!

sales_$800

This is the screen shot of my affiliate page.  Now I know this is not millions, but I have not even started paying for ads.

This Monday the 10th of April 2017 I will start advertising for CF products on Facebook and will really start promoting CF a lot harder. Don’t worry this book will not become inundated with CF ads from me.  I will give reviews of DotCom Secrets the book, Expert Secrets the book (due out April 18th), Funnel Scripts, Funnel University and all the Free plus shipping products ClickFunnels has, which are 108 Split Test, Marketing In Your Car podcast mp3 player, Funnel Graffiti, and The Perfect Webinar in upcoming blogs.

 

The other really cool thing about being a ClickFunnels affiliate is that when you get 100 people to sign up for ClickFunnels they will pay for your DREAM CAR.  Yes, I did say DREAM CAR. Learn more about it here (too much to put in this blog maybe next time)

 

 

Marketing In Your Car: Episode 337

Episode #337

This is when, what we do, becomes a really fun game.

On today’s episode, Russell talks about how many copies of the book have sold in the first 6 days and what his goal is. He also talks about how making tweaks to your funnel after it’s up and running can help you beat the control.

Here are some cool things in this episode:

* Find out how many sales Expert Secrets got in the first 6 days and how it compares to Dotcom Secrets.

* Find out how Russell cleared his head in order to come up with new ideas of how to tweak the funnel and increase sales.

* And hear what Russell recommends to beat your control.

So listen below to find out how you can make a good funnel even better after it’s been up and running for a few days.

—Transcript—

Hey, everyone, this is Russell. Welcome to a rainy, very rainy Marketing In Your Car. I just dropped off Dallin, my oldest twin who is my son who loves extracurricular activities, at dance class, early morning. So heading back into the office now and excited.

So the book launch has been live for I think, almost 6 days now. And in 6 days we sold a little over 20 thousand books. What? Crazy. Last year it took us the entire month to sell 20 thousand. I don’t even think we got to 20 thousand, we were close to 20 thousand. I can’t remember exact numbers back then.

It was pretty exciting for us and we haven’t even pulled out the big guns yet. Those who are watching, some crazy stuff’s happening. At 20 thousand and I think we should hit at least 50 or 60 thousand books sold, which is really cool. So I’m really proud and excited for that.

So I’m heading into the office right now because a bunch of things is happening. In fact, the number one thing, well it’s interesting, I don’t know about you but when you’re in the middle of a book launch, launching a million things at once, which we’ve obviously been doing. So my stress levels are a little higher than typical, not stress levels but you know what I mean. Just a lot of stuff happening. It’s been interesting, I think it’s almost like you’re so close to something that you can’t, you don’t know what to do.

So the book launch has been going really well, in fact, our average cart value right now is about $34. So for everyone who buys the book, on average we make about $34 in the funnel, which is great. We keep thinking, how do we make it better, how do we make it better? There’s got to be a way to make it better. I’ve been blank. I don’t even know what to do. I look at it like, ahh I got nothing.

So anyway, I bought a thing called a float tank a while ago, it’s in my house and I hardly ever use it. I feel bad. In fact, I clean it more often than I use it, it’s kind of a pain to keep. Looking back now, I definitely would not get a float tank in my house. But they are cool. I promise you, somewhere in your hometown, there’s probably a float tank place. If you Google float tank and your city I bet you’ll find one. But basically, it’s a huge salt sensory deprivation tank. It’s like a thousand pounds of salt, so you lay and float on the top and sit there. Typically I do my float tank, I go in there and listen to music or listen to CD’s or talks or whatever. But this time for some reason the music thing wasn’t playing, and this is Saturday night, yes Saturday night. Went in there and music thing wasn’t going to work. I was like, ahhh whatever, I’ll just try to focus and do my whole meditation thing. And I’m not a very good meditate-er at all, by any stretch.

But I sat there and laid there and tried to focus on my breathing, and tried to think about the major things. And it was cool because the first time, I think I had time to reset and not be in the motion of everything. I just sat there for like an hour. I sat there for 45 minutes, and I passed out and woke up when my alarm went off. But I didn’t get any great ideas while I was sitting in there, but I feel like it was a flush. Like a cleanse or something because then when I went back …

SHAREDONE

8 Traffic Sources for Your Sales Funnel You Should Know About

I was reading through the ClickFunnels blog the other day and stumbled across this little gem. This is a great blog about traffic sources for your sales funnels. Great read.

 

 

8 Traffic Sources for Your Sales Funnel You Should Know About

8 Traffic Sources for Your Sales Funnel You Should Know About

The beauty of Internet marketing comes in the fact that you never tied down to a single source of revenue.

With so many potential options when it comes to putting your product out there, there’s no need to restrict yourself.

By exploring these eight traffic sources, you can expand your bottom line and make sure you’re making the most of your marketing dollars.

Businesses have options galore when it comes to building their sales funnels online.

This begs the question: why do some marketers get caught up on establishing a sole stream of revenue?

It’s definitely a thought worth pondering, especially since establishing multiple revenue streams is all the rage for modern online businesses.

Perhaps companies are hesitant to diversify because it just sounds too good to be true; however, the following means of building your sales funnel are tried and tested, with real potential to jive with just about any product or service online.

1. Email Lists

Mails List At Laptop Shows Ongoing Messages And Communication

The mumblings of the Internet marketing rumor mill might lead you to believe email marketing is dead. False.

Internet marketing is very much alive and kicking, especially in a mobile marketplace where users are glued to smartphones.

We live in a world of notifications and alerts, in which sitting quite literally in the pockets of our users has never been easier.

Building an email list is a proven means of establishing a dedicated base of buyers.

Let’s take some modern email marketing statistics into consideration, including the fact that…

 

In short, the concept of email marketing representing spam is bogus, especially if you’re the one getting users into your own funnel.

Don’t stress about “spamming” your base; instead, focus on providing them with legitimate products and content that meet their particular needs.

The sales will come naturally.

2. Facebook Ads

Facebook-Advertising-4

Image Source: Aerotech Digital Marketing 

The unlikely success of Facebook has proven inspirational for Internet marketers and users alike. Mark Zuckerberg’s wildly successful social network boasts over one billion daily active users and has become a cornerstone of the modern web.

Given the site’s reputation and reach, it should come as no surprise that Facebook sports a robust advertising system for businesses.

Due to the massive nature of Facebook, their ad system has to be laser-focused and targeted for small businesses looking to convert sales from the platform’s massive user base.

Considering that Facebook ad convert approximately 25% of social media referrals versus platforms such as Pinterest, Twitter, and YouTube, such ads have become to the go-to for marketers looking to break through the often tumultuous social media ad-space.

Much like brands such as Amazon or Apple, Facebook has become a trustworthy, household name.

By hosting ads on their platform, you establish yourself as a likewise trusted brand. With their flexible budget and numerous, high-performing call-to-action options, there’s no reason not to get your feet wet with Facebook’s platform.

3. Google Ads

Image Source: Purple Digital Marketing 

With over $50 billion (yes, billion) in global net ad revenue last year, it’s clear to see why Google ads have been the bread and butter of marketers for quite some time.

Many businesses are wary of entering the world of paid search due to the risk-reward balancing act involved.

Considering the astronomically high click-through rates of ads in the top Google position, however, we can understand why perhaps it’s a more than worthy investment.

True, there is some risk involved due to the potentially high cost of keywords (depending on your industry).

However, consider some of the benefits of delving into Google’s ad platform, including:

Gaining a Better Understanding of Your Competitors – Targeting keywords can be a difficult, laborious process; however, it’s absolutely crucial for a successful SEO strategy. Getting your feet wet with Google Ads can help you better understand what your competitors are targeting and lead you into finding your niche, or better yet…

Understanding the Keywords You Can Dominate – “Niche” is, after all, the name of the game for many of today’s marketers and business. Which niche do you have the potential to dominate? What keywords belong to your business? Through AdWords, you can better understand not only where you stand versus your competitors, but which keywords convert and ultimately…

Test the Merits of Your Site and its Product – Are you getting clicks? Are those clicks converting into sales? The traffic obtained from Google ads is perhaps one of the best means of testing your site regarding user behavior and how your site’s content plays a role in the buying process. Google ads are a great way to find out what’s influencing your users and to A/B test means of improving sales through your site in the future.

4. Instagram Ads

instagram ads

Image Source: Instagram for Business

Instagram is one of the younger guns regarding social media ad space; however, it’s 400 million active users and 40 billion photos shared to date perhaps speak for themselves.

When we think of Instagram, we perhaps think of celebrity images and viral photos, ignoring the ad potential projected to grow to approximately $2.81 billion by next year.

As more and more businesses hop onto Instagram, noted to be one of the fastest growing platforms for SMBs, you might ask whether it’s not worth taking the leap as well.

With a similar CTR and CPM as Facebook (who own Instagram, by the way), coupled with the revenue above of the platform, Instagram may offer a snapshot into the future of photo marketers looking to engage users on a more visual level.

5. Solo Ads

Solo-Ads-Fuel

Image Source: Precise Strategy 

Although perhaps not as “sexy” as your Facebook or Instagram ads, solo ads represent a numbers game which can provide big returns if executed properly.

In the same wheelhouse as email lists, solo ads allow you to blast a single offer to an opted-in email list.

Since the list is opt-in only, there’s less concern for being perceived as spam (assuming that the company providing the list is reputable).

When it comes to solo ads, we’re primarily playing with click-through rates and conversions.

For this reason, before considering a solo ad one should ensure that…

  • The company selling the ad has a track record regarding their list and click-through rates (check ratings, reviews, and testimonials)
  • The product of service being offered through the solo ad stresses urgency (one-time deal, strong call to action, time-sensitive offers)
  • Strong marketing copy, both regarding subject line and the email copy itself (keep it short and sweet, include a compelling call to action alongside a trackable email link)

Perhaps the road less traveled these days, solo ads can be powerful tools for generating new leads.

Much of your success, however, depends on your own research, effort, and execution.

6. Podcasts

 

While radio advertising is dead in the water for most modern industries, podcasts remain a viable advertising option for those looking to build their sales funnel.

With 20% of Americans listening to at least one podcast per month and 63% of those users purchasing something a host promoted on the show, podcast advertising provides a truly unique opportunity for brands looking to break through to more buyers.

The key for successful podcast advertising is, yet again, understanding your product, its niche and the buyers within that niche.

For example, it wouldn’t make much sense for a website selling organic cloth diapers to advertise on a podcast for motorcycle enthusiasts (nor would it make sure to sell Harley Davidsons on a parenting podcast).

If you can find the right fit within your industry, advertising on a podcast can not only drive sales but also build your brand in the eyes (or ears, rather) of curious new buyers.

7. Blogs

blogging

Advertising on a blog may seem like a no-brainer; however, some marketers may cling to one method rather than explore what blogging has to offer.

For many marketers, seeing the ROI of blogging and subsequent content creation is often the hang-up.

How do I know this is going to work? How do I know it’s going to result in sales?

Guest blogging (along with other means advertising of blogs, including paid ads) is not just a way to get your product in front of more eyes.

It’s a means of building your brand, appearing like an authority and, this is perhaps the hidden gem, building backlinks to drive future traffic to your site.

Seeking out blogs which operate within your niche might very well be the secret weapon of the modern marketer.

Is a blog creating content surrounding your niche or product? Are their users hungry for more?

Blogger outreach is more than likely worth your time and attention.

8. Banner Ads

banners

Image Source: Pinterest

Last but not least, let’s talk about banner ads.

We could discuss ad-nauseum the phenomenon of ad blindness and question whether or not such advertising is worth it; however, let’s consider instead the reasons why people don’t click on banner ads.

Such reasons include the ad representing a distraction (annoying pop-ups), providing irrelevant content or appearing just plain spammy.

The solution, then, is to provide creative ads which provide legitimate value to users.

Perhaps what’s more important than the ads themselves is the format.

That is, where they are placed, how they appear and whether or not they are targeting the right users.

Are your ads professionally designed?

Are you offering a legitimate product or deal that can help your users? Are your ads in the right place?

Banner ads do have a place in the modern marketing world, granted they are utilized correctly. Build banners that spark interest and drive users to buy rather than spam that scares buyers away. If you follow such principles, clicks will come your way.

The Bottom Line

The possibilities are seemingly endless when it comes to bringing streams into your sales funnel.

By breaking the dam and establishing new streams for users, you increase your chances of sales while also establishing your brand online.

Which of the above sources do you think has the most potential for the modern business?

Jason and Amanda, What does it mean to go “ALL IN”?

Another great podcast from #Funnelhacker Radio

http://funnelhackerradio.com – Funnel Hacker Radio Podcast

Jason, Amanda and Dave discuss the benefits of going “All IN” and how your business can grow from it. How to migrate from Infusionsoft, Active Capaign and other Auto Responders to marketing automation tools that communicate in with your clients the way they want to hear from you.

Show Notes

[3:30] What does it mean to go “All In”

[6:30] How FunnelKitchen helps people who are “All In” take advantage of it.

[9:30] Why you need to make your funnels as simple as possible.

[14:00] How FunnelKitchen can help someone who has just gone “All In”

[17:00] Why you need to provide content to your users.

The Lifecycle Of Building A New Sales Funnel (A to Z)

 I read this blog on the ClickFunnels blog and wanted to share it with you. It was very educating.

The Lifecycle Of Building A New Sales Funnel (A to Z)

The Lifecycle Of Building A New Sales Funnel (A to Z)

Inside of every sale, the funnel is a lifecycle: each step in the cycle represents an essential element of success that can repeat for new funnels.

By understanding the lifecycle of a successful funnel, you can streamline your funnel hacking process and know exactly what to do when it’s time to roll out a new one.

Not all sales funnels are created equal.

While some of us may deal with digital solutions and software, for example, others may be building in the world of physical products.

The approach to marketing and refining such funnels is like comparing apples to oranges.

Some industries may be considered “easier” than others regarding funnel hacking; however, the fact remains that sales funnels are being built across all industries, from SEO software to healthcare and beyond.

The key is funnel hacking is working smarter, not harder.

What if there was a way to simplify the funnel building process and roll out new funnels on a regular basis without having to reinvent the wheel?

Thankfully, there is.

Each new sales funnel represents a lifecycle, regardless of your niche or industry.

From the planning phase to launch and eventually autopilot mode, just about any sales funnel can be simplified into a seven-step cycle.

By streamlining your planning process and knowing exactly what to do both pre and post-launch, you can crank out new funnels without breaking a sweat.

But where do you start?

Shopping together

Build the Ideal Customer

Remember: it’s all about the customer.

It’s easy to get caught up in the sexiness of sales funnels, the thrill of marketing and of course, making money.

However, the fact that we can’t hope to accomplish much of anything without our customers should be kept close to our hearts.

Now, if someone asked you directly “what do your customers want,” what would you say?

If you hope to have a compelling answer, and likewise build a sales funnel that actually sells to such a customer, you’re going to need to know exactly what your ideal customer looks like.

After all, how can you hope to convert if you don’t know who you’re going after?

Enter the world of customer avatars.

Now, some may find the concept of building the ideal customer avatar to be somewhat tedious of unnecessary; however, the research and information compiled in this first step of the funnel building process could potentially make or break your marketing efforts.

In short, building a customer avatar requires you quite literally to flesh out who your ideal customer would be, addressing their wants, needs, and desires and determining how your product would work to serve them.

Blogging guru Neil Patel, for example, recommends giving avatars (which he refers to as “personas”) a literal face (via stock photo), name, family, life story and so on.

The purpose of this exercise is to humanize your audience beyond being faceless numbers and to better understand their struggles.

To create your ideal customer avatar, ask yourself the following:

  • What is the demographics of your ideal customer (think: age, gender, location, level of education, annual income, occupation)?
  • What other brands, products, service and sites would your ideal customer interact with (in other words, where else could you draw inspiration for a marketing message and what would resonate with your target audience)?
  • What are the goals, challenges and “pain points” affecting your ideal customer (how can your product work to best serve them, help them overcome challenges or ease their woes)?

Whether your avatar is a single mother in Miami, Florida trying to make ends meet or a software engineer in Abu Dhabi trying to build his affiliate empire, giving your customers a face can help guide your funnel building decisions to ensure that the customer comes first.

Create the “Big Idea.”

The best brands out there are supported by the “big idea.”

What’s the big idea?

Plain and simple, the big idea represents the short and sweet summary of what your product can do, why only you can do it and the “wow” factors surrounding your service.

The big idea represents the push that sends users through your sales funnel and prevents them from bouncing over to a competitor.

Uncovering your big idea may seem like a daunting task; however, you really only need to ask yourself a few simple questions to hash it out:

#1. What insight do I have that can catch the attention of my customers and make a real, emotional connection to them?

#2. How can my brand be a “hero” to my customers, working to solve their problems and ultimately serve as the ultimate resource?

#3. How can I sum up the goals and mission of my brand in a single sentence to build trust with my customers?

If you can confidently provide answers to the questions above, you’re already way ahead of the game.

Competitor and Market Research

Excited Female Shoppers With Sale Bags In Mall

Now for the fun part.

There are many ways to keep up with your competition; however, it’s crucial that you understand what’s working and what isn’t in your industry rather than simply try to keep up with the neighbors.

Market research can become somewhat of an obsession, so don’t forget the need to get down to business when push comes to shove.

While there is no one-size-fits-all approach to market research, consider this five-pronged approach to competitor analysis to keep yourself lase-focused on the task at hand:

  • Compile a short list of competitors in your space, whether they are competing for the same traffic you are or they’re pushing a similar product that you are.
  • Save yourself time, energy and a headache by looking at what’s working for your competition regarding traffic, marketing message and brainstorm how you could do it better (for example, if they’re employing a robust content marketing campaign, consider how you could make your content 10x stronger than your competition).
  • Understand where your competitor’s traffic is coming from and how you could potentially harness it; meanwhile, also consider untapped traffic sources that they haven’t gone after yet
  • Determine what your competitors are doing regarding existing advertising (native ads or Facebook advertising, for example), keywords and content marketing (and use their success to influence your own strategy).
  • Figure out how your product and funnels differ from your competition and think about how you can ultimately highlight those differences as you move forward with your own marketing efforts (much of this will come from the avatar above and big idea).

Remember: work smarter and not harder.

While you shouldn’t play copycat to outdo your competition, you should have a thorough understand of what you’re up against before you get started.

Build Your Funnel in ClickFunnels (Based on Research)

You’ve done your homework, now it’s time to build.

Customization is the name of the game when it comes to building your sales funnel using ClickFunnels.

There are so many features at your disposal to help build a hungry base of users that actually convert, but where do you start?

The difference between ClickFunnels and traditional funnel-building platforms are the built-in elements that give users that extra push, including but not limited to:

  • Progress bars that build a sense of urgency among users eager to buy from you
  • Surveys that build trust giving your funnel a human element by asking users what they want
  • Countdown timers that remind visitors that the clock is ticking and that they need to buy sooner rather than later (thus reducing your bounce rate and hacking your conversion rates)
  • SMS reminders that put your product directly into your users’ pockets
  • Video unlockers which tap into the booming video market and give your visitors an exclusive taste of what you have to offer

The amount of customization options available can almost be overwhelming, but hey, that’s a good thing.

You don’t have to restrict yourself regarding marketing strategy or design when you build your funnel.

In other words, you can apply the best practices within your industry with your own market research to build the perfect funnel with no brakes.

Start Traffic

Hong Kong shopping street

If you build it, they will come.

Once your funnel is ready for action, it’s time to start driving traffic.

However, make sure you avoid junk traffic at all costs and instead hone your marketing strategy to focus on visitors that will actually convert.

Where will your quality traffic come from?

  • Organic traffic, driven by targeted keywords within your niche (including long-tail keywords, often untapped by many marketers); ideal for funnels supported by a blog with a hungry readership
  • Social traffic from platforms such as Facebook or Twitter, optimized for conversions through extensive research and A/B testing
  • Affiliate traffic, targeted by affiliates who understand your customers and what they want

Despite popular belief, traffic is not simply a numbers game. Rather than trying to convert customers blindly, build a traffic stream that you can depend on instead of just hoping for the best.

Optimize…

Once you get the ball rolling on your sales funnel, you can work to optimize your existing traffic as means of increasing your click-through rates and conversions.

For example, you can start by:

  • Understanding where users are dropping off and failing to convert, either through your analytics or heatmapping software
  • Looking at feedback from users, either on social media or through blog comments to understand potential drawbacks of your funnel
  • Considering how you could integrate addition features in ClickFunnels to give users the push that they need to convert (order bumps, down sells, autoresponders and so on)
  • A/B testing calls-to-action, marketing messages, and headlines to see if your marketing message is on point

There’s almost always room for optimization.

While you shouldn’t obsess over optimizing your funnel, you should strive to be pleased with your CTRs and conversions; therefore, watch your users carefully to understand your weak points and how to fix them.

…and Repeat

And that’s it.

Once you’ve refined your planning strategy, understand what features in ClickFunnels vibe with your product and how to optimize your traffic and conversions, you’re golden.

You can rinse and repeat this process with any new product, service or affiliate in your space.

While launching a successful funnel is easier said than done, ClickFunnels gives you the customization to make it possible minus a headache.

Which process is the lifestyle do you find most challenging?

What advice would you give fellow funnel hackers to streamline the process?


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