8 Traffic Sources for Your Sales Funnel You Should Know About

I was reading through the ClickFunnels blog the other day and stumbled across this little gem. This is a great blog about traffic sources for your sales funnels. Great read.

 

 

8 Traffic Sources for Your Sales Funnel You Should Know About

8 Traffic Sources for Your Sales Funnel You Should Know About

The beauty of Internet marketing comes in the fact that you never tied down to a single source of revenue.

With so many potential options when it comes to putting your product out there, there’s no need to restrict yourself.

By exploring these eight traffic sources, you can expand your bottom line and make sure you’re making the most of your marketing dollars.

Businesses have options galore when it comes to building their sales funnels online.

This begs the question: why do some marketers get caught up on establishing a sole stream of revenue?

It’s definitely a thought worth pondering, especially since establishing multiple revenue streams is all the rage for modern online businesses.

Perhaps companies are hesitant to diversify because it just sounds too good to be true; however, the following means of building your sales funnel are tried and tested, with real potential to jive with just about any product or service online.

1. Email Lists

Mails List At Laptop Shows Ongoing Messages And Communication

The mumblings of the Internet marketing rumor mill might lead you to believe email marketing is dead. False.

Internet marketing is very much alive and kicking, especially in a mobile marketplace where users are glued to smartphones.

We live in a world of notifications and alerts, in which sitting quite literally in the pockets of our users has never been easier.

Building an email list is a proven means of establishing a dedicated base of buyers.

Let’s take some modern email marketing statistics into consideration, including the fact that…

 

In short, the concept of email marketing representing spam is bogus, especially if you’re the one getting users into your own funnel.

Don’t stress about “spamming” your base; instead, focus on providing them with legitimate products and content that meet their particular needs.

The sales will come naturally.

2. Facebook Ads

Facebook-Advertising-4

Image Source: Aerotech Digital Marketing 

The unlikely success of Facebook has proven inspirational for Internet marketers and users alike. Mark Zuckerberg’s wildly successful social network boasts over one billion daily active users and has become a cornerstone of the modern web.

Given the site’s reputation and reach, it should come as no surprise that Facebook sports a robust advertising system for businesses.

Due to the massive nature of Facebook, their ad system has to be laser-focused and targeted for small businesses looking to convert sales from the platform’s massive user base.

Considering that Facebook ad convert approximately 25% of social media referrals versus platforms such as Pinterest, Twitter, and YouTube, such ads have become to the go-to for marketers looking to break through the often tumultuous social media ad-space.

Much like brands such as Amazon or Apple, Facebook has become a trustworthy, household name.

By hosting ads on their platform, you establish yourself as a likewise trusted brand. With their flexible budget and numerous, high-performing call-to-action options, there’s no reason not to get your feet wet with Facebook’s platform.

3. Google Ads

Image Source: Purple Digital Marketing 

With over $50 billion (yes, billion) in global net ad revenue last year, it’s clear to see why Google ads have been the bread and butter of marketers for quite some time.

Many businesses are wary of entering the world of paid search due to the risk-reward balancing act involved.

Considering the astronomically high click-through rates of ads in the top Google position, however, we can understand why perhaps it’s a more than worthy investment.

True, there is some risk involved due to the potentially high cost of keywords (depending on your industry).

However, consider some of the benefits of delving into Google’s ad platform, including:

Gaining a Better Understanding of Your Competitors – Targeting keywords can be a difficult, laborious process; however, it’s absolutely crucial for a successful SEO strategy. Getting your feet wet with Google Ads can help you better understand what your competitors are targeting and lead you into finding your niche, or better yet…

Understanding the Keywords You Can Dominate – “Niche” is, after all, the name of the game for many of today’s marketers and business. Which niche do you have the potential to dominate? What keywords belong to your business? Through AdWords, you can better understand not only where you stand versus your competitors, but which keywords convert and ultimately…

Test the Merits of Your Site and its Product – Are you getting clicks? Are those clicks converting into sales? The traffic obtained from Google ads is perhaps one of the best means of testing your site regarding user behavior and how your site’s content plays a role in the buying process. Google ads are a great way to find out what’s influencing your users and to A/B test means of improving sales through your site in the future.

4. Instagram Ads

instagram ads

Image Source: Instagram for Business

Instagram is one of the younger guns regarding social media ad space; however, it’s 400 million active users and 40 billion photos shared to date perhaps speak for themselves.

When we think of Instagram, we perhaps think of celebrity images and viral photos, ignoring the ad potential projected to grow to approximately $2.81 billion by next year.

As more and more businesses hop onto Instagram, noted to be one of the fastest growing platforms for SMBs, you might ask whether it’s not worth taking the leap as well.

With a similar CTR and CPM as Facebook (who own Instagram, by the way), coupled with the revenue above of the platform, Instagram may offer a snapshot into the future of photo marketers looking to engage users on a more visual level.

5. Solo Ads

Solo-Ads-Fuel

Image Source: Precise Strategy 

Although perhaps not as “sexy” as your Facebook or Instagram ads, solo ads represent a numbers game which can provide big returns if executed properly.

In the same wheelhouse as email lists, solo ads allow you to blast a single offer to an opted-in email list.

Since the list is opt-in only, there’s less concern for being perceived as spam (assuming that the company providing the list is reputable).

When it comes to solo ads, we’re primarily playing with click-through rates and conversions.

For this reason, before considering a solo ad one should ensure that…

  • The company selling the ad has a track record regarding their list and click-through rates (check ratings, reviews, and testimonials)
  • The product of service being offered through the solo ad stresses urgency (one-time deal, strong call to action, time-sensitive offers)
  • Strong marketing copy, both regarding subject line and the email copy itself (keep it short and sweet, include a compelling call to action alongside a trackable email link)

Perhaps the road less traveled these days, solo ads can be powerful tools for generating new leads.

Much of your success, however, depends on your own research, effort, and execution.

6. Podcasts

 

While radio advertising is dead in the water for most modern industries, podcasts remain a viable advertising option for those looking to build their sales funnel.

With 20% of Americans listening to at least one podcast per month and 63% of those users purchasing something a host promoted on the show, podcast advertising provides a truly unique opportunity for brands looking to break through to more buyers.

The key for successful podcast advertising is, yet again, understanding your product, its niche and the buyers within that niche.

For example, it wouldn’t make much sense for a website selling organic cloth diapers to advertise on a podcast for motorcycle enthusiasts (nor would it make sure to sell Harley Davidsons on a parenting podcast).

If you can find the right fit within your industry, advertising on a podcast can not only drive sales but also build your brand in the eyes (or ears, rather) of curious new buyers.

7. Blogs

blogging

Advertising on a blog may seem like a no-brainer; however, some marketers may cling to one method rather than explore what blogging has to offer.

For many marketers, seeing the ROI of blogging and subsequent content creation is often the hang-up.

How do I know this is going to work? How do I know it’s going to result in sales?

Guest blogging (along with other means advertising of blogs, including paid ads) is not just a way to get your product in front of more eyes.

It’s a means of building your brand, appearing like an authority and, this is perhaps the hidden gem, building backlinks to drive future traffic to your site.

Seeking out blogs which operate within your niche might very well be the secret weapon of the modern marketer.

Is a blog creating content surrounding your niche or product? Are their users hungry for more?

Blogger outreach is more than likely worth your time and attention.

8. Banner Ads

banners

Image Source: Pinterest

Last but not least, let’s talk about banner ads.

We could discuss ad-nauseum the phenomenon of ad blindness and question whether or not such advertising is worth it; however, let’s consider instead the reasons why people don’t click on banner ads.

Such reasons include the ad representing a distraction (annoying pop-ups), providing irrelevant content or appearing just plain spammy.

The solution, then, is to provide creative ads which provide legitimate value to users.

Perhaps what’s more important than the ads themselves is the format.

That is, where they are placed, how they appear and whether or not they are targeting the right users.

Are your ads professionally designed?

Are you offering a legitimate product or deal that can help your users? Are your ads in the right place?

Banner ads do have a place in the modern marketing world, granted they are utilized correctly. Build banners that spark interest and drive users to buy rather than spam that scares buyers away. If you follow such principles, clicks will come your way.

The Bottom Line

The possibilities are seemingly endless when it comes to bringing streams into your sales funnel.

By breaking the dam and establishing new streams for users, you increase your chances of sales while also establishing your brand online.

Which of the above sources do you think has the most potential for the modern business?

How to Funnel Hack Facebook : Ad Designs 101

This is a really great article from the ClickFunnels Blog that I read the other day and wanted to share it with you about hacking Face Book Ads

 

 

How to Funnel Hack Facebook Ad Designs 101

How to Funnel Hack Facebook Ad Designs 101

As marketers and funnel-builders flood Facebook with their ad dollars, the social network’s ad platform is under more scrutiny than ever.  

Facebook ads have the potential to blow up your funnel, but much of your success comes down to design.

Thankfully, we’ve detailed the steps to crafting a killer design for your next campaign including what to look for, who to hire and where to find them.

Appearances and first impressions are everything when it comes to running an ad campaign.

With any of our display ads, we want to offer our users the best deals, stand apart from the crowd and ultimately drive potential customers to click through.

Unfortunately, this is easier said than done in 2016, where the modern user is savvier than ever to advertising, generally more reluctant to click and flat-out bored with most ads out there.

Consider that the following:

Now, take into account that comparing the gloom and doom of banner ads and Facebooks ads may be like comparing apples to oranges.

Facebook ads are a completely different beast versus the traditional ad fodder of the early 2000’s. How so?

  • Facebook has a strong trust factor with its one billion daily active users. Naturally, visitors are much more likely to click on a Facebook ad versus that of a skeptical site riddled with pop-ups and AdSense.
  • With features such as retargeted ads and Facebook’s pixel functionality, Mark Zuckerberg’s social network has provided marketers with a robust advertising platform that allows us to segment our users truly and target them accordingly. From tracking users after they’ve left the page to displaying ads based on previous behavior, Facebook ads represent more than a numbers game when it comes to impressions versus conversions.

There’s an apparent disparity between traditional banner advertising and Facebook ads.

The failures and shortcomings of the unclickable have provided marketers with the insight necessary to craft awesome ads on Facebook.

What’s stopping you from doing the same?

Giving Yourself the Ad Advantage

Bucharest, Romania - March 27, 2012: Facebook logo is reflected in a pair of glasses. Facebook is a social networking service launched in February 2004, having more than 845 million active users.

Thankfully, the fact that the advertising world is filled with boring, uninspired ads actually works to your advantage if you’re able to set your ads apart from the norm.

Here’s the truth: regardless of your industry, Facebook ads are living and dying by design.

Solid deals and crafty calls-to-action are crucial to well-performing ads; however, you can’t hope to optimize your ads without a straightforward design that catches your customers’ eyes and leaves a lasting impression.

Fortunately, you don’t need to be a master artist to make your ads work.

Start with a Concept

Authority and its sources

Every great masterpiece starts with a concept: the same rule applies to crafting a Facebook ad.

You have plenty of options available when it comes to picking a base image for your concept, and picking one really depends on your industry and best practices.

Medical practices may choose pill bottles or professionals in lab coats, or a supplement seller may use a fitness model, for example.

As always, look to your competitors for inspiration and perhaps some insight into how you can set yourself apart from them

Choosing imagery relevant to your industry is important.

Facebookhost

Some businesses fall into clichés of using stock images of skyscrapers and sunsets to market their companies; however, recall the need for your advertising to stand out from the crowd.

Think about potentially using higher-art concepts or even cartoons (they’re definitely not just kids anymore) as a means of giving your ads your ads a humorous tone (if appropriate).

Although there are plenty of sites offering cheap commercial or royalty free images to businesses, keep in mind that every business on the block is picking from the same pool of sites.

Screen Shot 2015-10-06 at 8.09.08 pm

Therefore, you’re going to need some additional help to making your ad truly pop (which we’ll cover shortly).

Regardless of how you decide to go choosing an image, the chances are that you’re going to need a helping hand in order to help it stand out from the crowd.

Thankfully, there’s no shortage of help.

The Freedom of Freelancers

 Sketching at home

There’s no shortage of skilled freelancers out there to help you craft the perfect ad.

In fact, the choices can be downright overwhelming.

Fortunately, this puts a certain degree of leverage in your hands as the graphic design market is intensely competitive.

Finding a freelancer has never been easier; however, make sure that you look for someone with…

  • Experience, including a portfolio or website where you can see examples of their work. You may actually find a piece from their past that meshes with your business’ vibe.
  • Competitive rates. Your freelancer should obviously fit within your budget; however, freelancers offering to work for dirt cheap should raise red flags. Such designers may be flaky with instructions and deadlines, which simply isn’t worth your time. There’s a big difference between a $5 freelancer and a $50 freelancer beyond their price point alone.
  • Ratings, reviews and testimonials. In short, you should be able to tell at a glance whether or not your designer has the sort of experience you’re searching for.

Find someone that you’d like to invest in and perhaps use for the long-term, as finding a skilled freelancer can sometimes be a frustrating process.

The question remains: where do you find such professionals?

There are many options available, some of which might be more suited for your niche than others.

Here are just a few:

Fiverr – Originally marketed as a site where you could get just about anything for five dollars (including bizarre jobs such as people writing your marketing messages on their bodies), Fiverr has become a hub for some designers looking to deliver fast results to clients. Although the site’s reputation is dubious among some freelancers (with many claiming they have to sort through a sea of spam to find anything worthwhile), there are full-time professionals making a living through the site. As always, choose carefully.

UpworkPerhaps the premier site for professional freelancers, Upwork allows freelancers to bid on jobs rather than the other way around. This gives the client the luxury of setting up the parameters of their job, including the price, turnaround time, and specifics of design. While you may have to sift through some spam on Upwork, its platform has a built-in system which keeps freelancers from simply applying for every single job.

ClickFunnels Group – Beyond the typical freelance sites, ClickFunnel’s job group may be a cost-effective, alternative solution to finding a freelancer that fits your needs.

Regardless of how you choose to find your freelancer, make sure that your instructions are clear. Ideally, you’ll be able to find someone with marketing experience who understands the principles of Facebook ads (such designers are more common than you might think).

The Cost of Color

interior design, renovation and technology concept - woman working with color samples for selection

The color scheme is one of the key elements of any design, whether you’re trying to choose a color combination that’s pleasing to the eye or craft something that falls in line with your business’ brand.

It may seem like a no-brainer, but make sure that your Facebook ads follow the same color scheme as your company site and existing advertising.

The consistent color scheme helps establish the brand association and will help users stay subconsciously engaged when they enter your sales funnel.

Look and Feel

 Businessman working on tablet with ADVERTISING on a screen

You have immense freedom when it comes to crafting your Facebook ads. Some elements that you should keep in mind, however, regardless of your industry include:

  • Text – Assuming you’re crafting an ad which involves text on your image, make sure to choose your words wisely. Sometimes less is more: if possible, try to include your call-to-action somewhere in your ad (especially in the blurb if not on the image itself).
  • Imagery – At the risk of sounding like a broken record, make sure you choose images that will grab your users’ attention to the point where they stop scrolling and start clicking. Think breathtaking and bright colors versus dull and drab.
  • Originality – On a similar note, your ads should have a unique vibe and shouldn’t simply parrot what you’ve seen competitors doing. If you’re putting in the time, effort and cash to run a Facebook ad campaign, it should be one-of-a-kind.

2015-04-29 12_10_31-Facebook

Building Your Photo Bank

 A variety of photos are projecting out of a black background. Use it for a photography internet gallery or digital movie concept.

The beauty of crafting unique Facebook ads is that they can be reused and repurposed for different campaigns.

For example, you could use the same images on Twitter or Pinterest without issue.

Likewise, you can use your Facebook ads to A/B test against one another to figure out what’s working and what isn’t with your users.

Once you’ve built up a solid portfolio of ads, you can use your past examples for future inspiration for freelancers, too.

The more ads you run, the more you can experiment and fine-tune your marketing pitch.

How Else Can You Hack Facebook Ads?

Facebook is doing a lot for marketers these days regarding ad customization; however, we’re always looking for new ways to craft better ads.

Between re-targeting and Facebook pixels, for example, the social network is becoming a much sweeter place to advertise.

What’s working for you regarding Facebook ad and what hacks have you potentially uncovered?